LEARN THE PROFESSIONAL SECRETS TO WRITING WINNING PROPERTY DESCRIPTIONS
Quickly and with Confidence
so that you can SAVE TIME, IMPRESS CLIENTS, and
get your listings SOLD!
Right now, you may feel that the worst part of every new listing is writing the description. You may be unsure where to start, what to look for, or how to know what features are most important.
At the end of this course, you will know how to write each sentence of the property description, telling the story of the home and its neighborhood in order to get more buyers excited about your listing -- and make your clients deliriously happy with the service you provide!
By the end of this course,
you will know…
What to look for when you first see the listingDon't waste time or wonder where to begin describing the home. I'll take you step-by-step through the process of identifying the standout features.
Where to begin with an attention-getting first lineSay goodbye to writer's block and start your property description with confidence.
What elements are essential (and what to leave out)Find out what buyers are looking for in your property description and what your sellers will want to see there, too.
How to write for specialty properties and nichesFrom super-luxe to farm and land, you'll learn how to highlight the essential elements of each. (After all, the riches are in the niches.)
Refining, revising, shortening, and expanding your textPolish up that property description so that it perfectly captures your listing's best features.
"Christy has been helping me with my property descriptions for about a year now. Turning this task over to her has been the BEST decision of my life! She consistently delivers interesting and accurate content. Christy is professional, reputable (have you read her INMAN articles?), a genuinely kind person and someone I know I can count on. She has such a way with words, always bringing hope and optimism to her readers. She truly has crafted her writing talents and stands out amongst her peers."
AMBER TKACZUK, Nebraska Realty
Christy has the ability to see the photos, the facts and the features and put them together to craft a description that makes buyers want to see your listing, creating a true vision of the property. For Christy, it’s a natural God-given gift to tell the story of a home.
- Troy Palmquist, Broker,
The Address Real Estate
Christy is a true talent in EVERYTHING communications and real estate. It’s no wonder that she is considered one of the most well-respected, articulate, insightful and skilled communication professionals around.
- Stacey Cohen, President & CEO,
Christy has been writing my property descriptions since I joined eXp Realty over two years ago.
Christy always goes the extra mile! I think of her as a partner in my real estate business.
- Paul Saperstein, Broker,
Saperstein Group at eXp Realty
What’s Inside the first three modules of
Crafting the Property Description
What to look for BEFORE you write
Never again wonder where to start or what to say when it's time to write your MLS description. I'll give you a line by line review along with a framework for notetaking that you'll bring with you to every future listing description.
You'll love this first week, answering so many of your questions and creating an easy and actionable plan.
- What to consider
- What to ask
- How to organize the information
Writing the first sentence (and what to leave out)
You'll never fear the blank screen again with this easy format to help you identify the perfect hook for buyers. Answer questions right up front and create an irresistible opening.
Eradicate writer's block and start strong with this first sentence formula designed to work beautifully every time.
- Where to focus
- How to phrase it
- How to set the stage
Do you ever find yourself running out of things to say? It will never happen again with my list of features that are essential in showcasing the home's best qualities and communicating its appeal .
You need more than a list of updates. You need a plan for telling the story of a home (and it's easier than you think).
- What to include
- How to describe it
- What order to put it in
...and so much more!
When you enroll during this special, limited time period,
Crafting the Property Description: The Step-by-Step Formula for Reluctant Real Estate Writers
Every week for seven weeks you'll learn exactly how I craft winning property descriptions for clients all over North America.
Add Leverage and Expertise to Your BusinessBuy back your time when you are able to write a property description easily, confidently, and efficiently.
Delight Your ClientsNever again worry about their reaction to your property description (and enlist their expert insights).
Raise Your Professional ProfileReach out to buyer agents with confidence when your marketing and content are on point.
Plus These Bonuses to Help You Successfully Put It into Practice
Dedicated Email Access
Reach out to Christy directly with questions or clarifications about the course.
What You’ll Get:
With dedicated email access, you'll have the support and coaching you need to put the information in the course to work.
- Ask questions
- Get clarifications
- Request consultation
FOREVER Access and Updates
Want to look up a specific tip or brush up on the course content? You're always welcome here.
What You’ll Get:
Never worry about having to purchase additional materials or long-term access.
- Permanent access
- Updates whenever they're released
- Updated handouts and helpful materials on demand
Here’s what you’re getting when you enroll today:
Crafting the Property Description - The Step-by-Step Formula for Reluctant Real Estate Writers
- PLUS - Dedicated email access for course participants
- PLUS - Permanent access to the course FOREVER along with any later course updates or materials
- PLUS - The expertise and coaching of the industry's premier property description expert
I charge clients $100 for each professionally crafted property description I create. Over the course of a year, that adds up to thousands of dollars.
But when you enroll today, you’ll learn all of my secrets to crafting property descriptions that get those listings SOLD for just:
The Ultimate 30-Day Guarantee
I am so confident that you'll find Crafting the Property Description effective, actionable, and practical that I am offering a No Questions Asked 30-Day money back guarantee. At the end of this course you will know how to write each sentence of the property description, telling the story of the home and its neighborhood, in order to get more buyers excited about your listing and make your clients deliriously happy with the service you provide.
Frequently Asked Questions
Here are the questions I am asked MOST about writing property descriptions and about this course.
I was never a good writer in school. Can I still write property descriptions?
I'm a brand new real estate agent and I don't have any listings yet. Is this course for me?
Nobody reads the property descriptions anyway. Why does it matter what I write?
I have a few generic property descriptions that I use, describing the local area and my services. Isn't that enough?
I like to list the square footage, new updates, then call it a day. Isn't that enough?
Will I be able to download the whole course right away?
Do you offer a guarantee or return policy?
Can you remind me of everything I’m getting when I sign up today?
Still thinking about it?
Seven People Who Are Ready for Crafting the Property Description
- The brand new agent who's just getting started and looking for practical guidance
- The experienced agent who has never felt confident about writing property descriptions
- The busy team lead who wants to outsource this task to a junior agent, but wants to make sure it's done right
- The struggling agent who is looking for a powerful skill-builder and marketing differentiator
- The reluctant writer who got into real estate for the pretty houses, not for the content creation and marketing requirements
- The managing broker who wants to help a new or struggling agent
- The left-brained person who simply needs a plan and a way to implement it successfully, reliably, every time
I can’t wait for you to join Crafting the Property Description.
Since the beginning of my career as a real estate writer, coach and consultant, property descriptions have been the NUMBER ONE pain point for the agents and brokers I work with.
Here's what I know: You can write a great property description. You just need some guidance and a plan to follow. That's what this course is going to provide for you.
Join me for Crafting the Property Description. You (and your clients) will be glad you did.
--Christy Murdock Edgar, Founder, Writing Real Estate